Alix Skincare
Web design
Client
Role
UI/UX
Web Graphic
Responsive Web
Project Duration
4 Weeks
Tools
Shopify
Background
Alix Skincare is a beauty business located at Selwyn Arcade in Paihia, New Zealand. They sell a range of body care products that naturally revitalise skin and hair, and have been creating natural personal care products that respect you and the planet since 2013.
Alix Skincare
SIMPLY | GENTLY | NATURALLY
Natural, Science-NATURAL, SCIENCE-BASED, SKINCARE.
DESIGNED AND MADE IN AOTEAROA, NEW ZEALAND
Challenge
Alixskincare, a respected brand in the natural skincare industry, approached with a unique challenge. Their existing Shopify website, built on a default template, did not align with their branding, lacked functionality, and fell short of representing their commitment to sustainability.
The primary challenge was to redesign the interface to convey the essence of their brand - "Simply, Gently, Naturally" - while maintaining a clean, minimal, and almost industrial aesthetic. Moreover, updating all product images to reflect a more distinctive and unique look was crucial.
Goal
My objective was to completely transform Alixskincare's Shopify website into a cohesive, nature-inspired platform that radiated sustainability and professionalism. The goals included enhancing the layout's cleanliness, incorporating a natural and sustainable style, redesigning the interface to align with the brand ethos, creating an intuitive user experience, and ultimately boosting sales and conversion rates.
Response
In response to Alixskincare's challenges and goals, I undertook the following approach:
​
Visual Redesign: I revamped the visual elements, embracing a nature-inspired colour palette that harmonized with the brand's mission. All product images were updated to create a unique and coherent visual language, enhancing the website's aesthetic appeal and brand consistency.
​
Homepage Refinement: The homepage was redesigned to feature a clean and professional nature-inspired look. Strategic block sections were introduced to showcase Alixskincare's products and services, enhancing user engagement and guiding visitors seamlessly through the website.
Home Page
Before
After
.png)
In Menu Promotion: Intuitive User Experience: The homepage underwent a transformation to convey the brand's essence, through earthy tones and minimalistic design. We added sections to display products and services clearly. The navigation menu was redesigned into an in-menu promotion mega menu, making it easier for users to find different body care categories.
Before
Step One : add product to cart
Step Two : Go checkout
Enhanced Shopping Experience
The slide-out cart from the left replaced the pop-out, creating a smoother shopping experience. A "Recommended Products" section was added to the cart, enticing customers with the latest offerings. The addition of notes and estimated shipping information ensured a seamless transition from shopping to checkout.
After
Step One : add product to cart
Step Two : Go to checkout, check estimate shipping time below.
Result
The outcomes of our website redesign and enhancements were remarkable:
Elevated Brand Identity
The redesigned website perfectly encapsulated Alixskincare's brand identity - "Simply, Gently, Naturally." The nature-inspired aesthetic and sustainable vibe aligned perfectly with their ethos
Improved User Experience
The intuitive navigation, clean layout, and user-centric features led to an enhanced user experience. Visitors could easily explore products, navigate through categories, and make purchases seamlessly.
Increased Sales and Conversion:
The website redesign led to a significant increase in sales and conversion rates. The user-friendly interface, coupled with the updated imagery, contributed to higher engagement and improved customer confidence in making purchases.